Registration investment includes: seminar workbook, certificate of executive brand and media training completion, refreshments
Welcome and introductions to Executive participants
Branding, the Power of a Positive Executive Image - How to tie in your personal and personnel image to the company brand - How to take your image global and ready for media and public appearances, and crucial meetings - Your image vs. your company's image (or political party image - for candidates) - How to identify and overcome barriers and limitations of the messages you send
Communicating Your Professional Brand - How to communicate competence and professionalism by "packaging yourself" to represent well - Dress, speak, and behave with confidence...When and how to choose Corporate Attire or Business Casual - Stand, walk, gesture, sit on a dais or in an interview, and practice a genuine, credible vocal tone - How high-profile politicians and executives always appear cool and pulled-together (insider secrets) - Using your media training in the boardroom and power-up your Q&A time in all your meetings.
Overview of Media - Media jargon that applies to you - Interview styles - Traditional vs Social Media impact
The Verbal Prep - First things first: what's your message, and what's the media's interest in your message - The formula for your sound bite(s). How to keep your answers brief and pithy. - Staying on message (bridging) and avoiding media traps - Practicing off-camera to respond to the interviewer [exercise]
The Physical Prep - Different camera shots for the media interview, may include "B" roll - The remote/single camera interview, 2-shot interview, and 3-camera studio interview - Challenging situations (examples, case studies) and best practices to be ready for the difficult message - Relaxation techniques for on-camera nerves
On Camera Practice includes expert critique and correction techniques, with edited video emailed to you
THIS SEMINAR IS AVAILABE AS AN IN-HOUSE TRAINING OR AVAILABLE FOR CONFERENCES in its entirety or modules of the content as breakout sessions. Confidential individual media training and on camera image for business or politics are also available.
Stay on Message. Protect and Promote Your Brand.
Suzanne Spurgeon, Women Media Pros Founder/Former CNN Vice President, and Patsy Cisneros, Corporate Icon, Inc. CEO/Certified Executive Image Consultant, present customized one and two day workshops for executives, high potentials preparing for advancement, political candidates, and other professionals.
The Brand and Message public seminar prepares participants to be interviewed by media, use transferable media techniques to deliver effective and concise business presentations in the boardroom or passing in the hallway. Today's business people who are preparing to post on social media, or improve their social media presence, will learn media techniques to deliver a polished message and power up their brand.
Planning professional development for your organization?
Plan customized programs for
Conference Sessions, One Day, and Two Day Workshops
from the following Topics:
Know Your Media Rights
Relaxation Techniques for On-Camera Nerves or Jitters in the Boardroom
Developing Media Messages and Staying on Message (Bridging)
Interview Styles (Ambush, Softball, Walk and Talk, 2-Shot, Remote)
Avoiding Media Traps
Speaking in Sound Bites for Broadcast Interviews
Aesthetics for TV (Clothing, Makeup, Hair, Jewelry, and More)
Camera Presence (Eye Contact, Body Language, Gesturing, Facial Expressions, and other Non-Verbal Cues)
Voice and Diction (Pitch and Tone, Projection, Rate of Speech, and More)
On-Camera Practice with Playback of Videotaped Practice with Expert Critique and Correction Techniques
Crisis Communication Basics (Advanced Crisis Communication available through consulting and coaching individuals)
Preparing for News Conferences
Transferable Skills from Media Training to Business Meetings
Business and Social Etiquette (Meetings, Social Functions, Networking Skills)
Business Wardrobing (Packaging Yourself for Advancement, Interview Preparation for Improved Income Offers, Business Casual, and More)
Body Positioning (Rapport Building, Territory Establishment)
Communication Styles (Multi-Culrutural Considerations, Difficult People and Situations, Male-Female Communication, Next Generation Communication)
Advanced Business Presentation Skills (PowerPoint, Keynote, and Visuals)
2nd Round of On-Camera Practice with Playback Critiques and Correction Techniques (for Learning Reinforcement)
Webcam or in person Follow-Up Coaching Appointments for Personalization, Reinforcement, and Continued Learning
Conference Handouts, Course Workbooks, and Videos from the on-camera practice sessions are provided.